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First, The primary function of a traffic exchange is to bring traffic to your website. It can also show you what is being promoted so you can avoid the saturated markets. Many times, you can promote the exact same products with a different picture and win.
When surfing for traffic, you can also consider products (and/or services) that would improve your website and bring visitors back for more information. If you offer the products and services that people want, you will make sales and get sign ups. It is just that simple!
THE TRAFFIC EXCHANGE...A Layman's View
Since the beginning of time, items of abundance have been EXCHANGED or traded for needed goods and services. One of the first forms of formal Exchange was found in every school house, church, college, and many times right in the center of town. The old fashion community bulletin board was a simple way to have your offer seen, hire your help, and schedule your events. You could then browse for items you might need, finding the best price,THE BEGINNING. Sound familiar?
Although ADVERTISING dates as far back as 3000BC among the Babylonians, it started as a individual effort of communication using hand painted signs, posters, and building sides. It would not impact world trade as a business until the invention of the movable-type press by a German named Gutenberg in the early 1400's. It would then become the driving force that funded the print and sale of newspapers, books, and magazines around the world.
These two traditional methods of doing business would still not join forces until the early 1900's. The Radio and then, the Television brought the ADVERTISING industry, and the EXCHANGE idea, together in full circle with advertising picking up the tab. Think about it, We have been Exchanging FREE Radio and TV for commercials for over 50 years. Even with the volume down, and people slipping away during commercial breaks, the intended message still reached its target. ADVERTISING has changed how and where we live, how we think, what we spend, and many times, how much we spend.
Even with these fundamentals firmly in place, The Traffic Exchange would need the computer and the internet before it could fly.
In 1969, The ARPANET was developed for the US Department of Defense. It was designed to connect computers across the country and be used in the event of National Emergency. This was the beginning of the internet we know today. The early computers were as large as a house and even more expensive. These giant machines were just not practical or affordable for individual use. The PC of the late 70's and
early 80's would change that and make the personal computer a household word.
By the late 80's, We were moving our typewriters and file cabinets into the garage as we had this neat little machine that could process in a wink, and store data in a fraction of the space. We were also able to connect to other computers via modem and a telephone line. Many felt the computer had reached its final destination, but, it was barely the beginning and would set the stage for the introduction of Windows.
With Windows, came faster processors and more memory.
We went from MB to GB, from MHz to GHz. We had graphics, images, and animation with true color as well as sound. The little machine that could became the little machine that would...do everything. Now, it's the late 90's and we are moving our typewriters and file cabinets from the garage and dropping them off at the Goodwill Store.
The unbelievable progress in computer and software technology of the 90's unleashed the blinding speed of the internet. The Millennium Era would now host many new web promotion sites and tools. With this phenomenon, came the Traffic Exchange. These two great methods of doing business would once again join forces to circle the globe.
A Global Exchange of Advertising that delivers Targeted Traffic to its member sites.
THE TRAFFIC EXCHANGE...A Layman's View
Ron Stottlemyer 2007